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Hortfin Team Rico Basson Amended

Rico Basson

Board Member

Rico Basson is a transformative leader who has been at the helm of South Africa Wine since its establishment on 1 June 2023. Tasked with steering the organisation and shaping the future of the South African wine industry, Rico ensures that the sector’s strategic vision is crafted in detail and successfully executed. His work aligns organisational objectives with the broader ambitions of an industry that balances tradition with innovation.

Rico’s leadership is marked by a dynamic approach to collaboration. He works alongside a dedicated team and key partners to advance sustainable development and long-term prosperity. His role demands sharp strategic insight and hands-on involvement in projects, ensuring they are delivered efficiently while driving meaningful progress for the industry.

Before leading South Africa Wine, Rico served as the Managing Director of Vinpro for over a decade, during which he redefined the organisation and its subsidiaries. With a background in commercial banking, specialising in agriculture and wine, he applied his financial acumen and industry knowledge to establish a comprehensive strategic framework for the wine and brandy sectors, setting clear goals through to 2025. His efforts have reshaped the industry’s trajectory locally and internationally through sound advocacy and practical solutions.

With a career defined by purpose-driven action and a deep understanding of agriculture and wine production complexities, Rico is recognised as a key architect of the South African wine industry’s modern identity and vision for the future.

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